Shop women-owned.
Get rewarded.

The world’s first credit card that pays you 3% cash back when you shop from women-owned businesses in the Seneca Women Marketplace.*

Be the first to apply for the Card by Seneca Women.
Deserve Logo Seneca Women Logo Mastercard Logo

Joining the wait list to apply for the Card does not guarantee that you will be eligible to receive the Card. Consumers who join the waitlist will be among the first to have the opportunity to apply for The Card. Geographic, regulatory, and underwriting restrictions will apply. Fees and terms are subject to change, and additional terms of service will apply to the Card. Rates for the Card are subject to change. By joining the waitlist, you acknowledge and understand that your personal information may be collected and used as described in the Seneca Women’s Privacy Notice, including for marketing communications.

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Women influence the lion's share of purchasing power.

It’s time we use our power to advance
women and girls.

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A credit card that values women first?

Yes.

The world’s first credit card that rewards you for supporting women and girls.

3% cash back when you shop from
women-owned businesses*

2% cash back on your monthly top
spend category*

1% unlimited cash back on all other purchases

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Shop

Discover and shop women-owned businesses in the Seneca Women Marketplace.

Get 3% cash back.

Shop SW Marketplace
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Nominate

Support all women-owned businesses by nominating them for the Seneca Women Marketplace.

Nominate A Women-owned business
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Donate

Empower other women by donating your cash back rewards to nonprofits in the Women’s Economic Future Fund.

Donate to Women’s Economic Future Fund

Seneca Women Marketplace

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Coco and Breezy

Designer optical glasses and sunglasses, from twins Coco and Breezy.

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Shauna Blythe Burke

Fine jewelry inspired by the urban landscape, in 18K gold and oxidized silver.

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Sudara

High quality pajamas, lounge pants, and robes made from the best materials.

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Collettey’s Cookies

Homemade cookies from a company with a purpose: hiring people with disabilities

It started at Seneca Falls. It continues today.

In 1848, the women and men of the Seneca Falls Convention ignited a movement for women’s equality that continues today — from working to tackle persistent gender and racial pay gaps to COVID’s disproportionate impact on women’s jobs and small businesses.

It’s time to align our spending with our vision for the world. A world that values and empowers women and girls.

Learn About The Founders Designed by women.
For everyone.

Ambassador Melanne Verveer serves as the Co-Founder and Chair of Seneca Women and Executive Director of Georgetown University's Institute for Women, Peace and Security. In 2009 President Obama appointed Verveer to be the first ever Ambassador-at-Large for Global Women’s Issues at the US State Department. With Kim Azzarelli, she is co-author of the best-seller Fast Forward: How Women Can Achieve Power and Purpose.

Photo of Ambassador Melanne Verveer

Ambassador Melanne Verveer

Commissioner Sharon Bowen was the first African-American to be appointed Commissioner of the U.S. Commodity Futures Trading Commission, serving from 2014 to 2017. Earlier, President Obama appointed her to serve as Vice Chair and Acting Chair of the Securities Investor Protection Corporation. Previous to her work in the Obama administration, Commissioner Bowen had a renowned three-decade career in corporate and transactional law at Davis, Polk & Wardwell and later as associate and partner at Latham & Watkins. She currently serves on the board of the Intercontinental Exchange, Inc. (NYSE:ICE).

Photo of Commissioner Sharon Bowen

Commissioner Sharon Bowen

Kim Azzarelli is the CEO and Co-Founder of Seneca Women A proponent of women in technology, she has led the development of the recently launched Seneca Women Podcast Network, with Founding Partner P&G, and the Seneca Women app. Together with Ambassador Melanne Verveer, Kim is co-author of the best-selling book Fast Forward: How Women Can Achieve Power and Purpose and is co-host of the podcasts Here’s Something Good and Made by Women.Kim is co-founder of Cornell Law School’s Center for Women and Justice.

Photo of CEO Kim Azzarelli

CEO Kim Azzarelli

We started Seneca Women with the goal of advancing women and girls worldwide. And we learned that few things are more important to women’s progress than economic empowerment. That’s why we are launching the Card by Seneca Women.

When women progress, we all progress.

Instantly add to Apple Pay and start using

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Elevated view of your transactions

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Collect rewards, redeem or donate

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Understand your spending habits better

Be the first to apply for
the Card by Seneca Women.

Joining the wait list to apply for the Card does not guarantee that you will be eligible to receive the Card. Consumers who join the waitlist will be among the first to have the opportunity to apply for The Card. Geographic, regulatory, and underwriting restrictions will apply. Fees and terms are subject to change, and additional terms of service will apply to the Card. Rates for the Card are subject to change. By joining the waitlist, you acknowledge and understand that your personal information may be collected and used as described in the Seneca Women’s Privacy Notice, including for marketing communications.

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* Terms and conditions of the Card by Seneca Women (“Card”) are set forth on card.senecawomen.com and are subject to change. The Card will be issued by a qualified financial institution member of Mastercard. Cardholders will receive 3% cash back rewards for spend at merchants included in the Seneca Women Marketplace, 2% rewards on purchasing in their top spending category for the month, and 1% on everything else. 3% and 2% rewards are capped at a cumulative spend of $500 per month. Cardholders will be able to use their rewards to support women-focused nonprofits. The details of this support will be set forth on the terms and conditions of the Card.

All questions about the Card
should be directed to:

The Deserve Team
800.418.2362 | deserve.com
PO Box 57780, Murray, UT 84157

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